Morocco - Winter 2022/Spring 2023 edition - summit Mount Toubkal

Atlas Mountains, Morocco | 5 days |

I love the Atlas Mountains and Morocco offers that perfect blend of remoteness, different culture, fantastic walking and a real chance to take a short break from the norm. Join me on a scheduled trip (once some sense of normality has returned) with a small group of like minded entrepreneurs and business folk, or bring your team to Morocco to free our creative thinking in the Atlas Mountains. We’ll use some wonderful techniques that combine perfectly with hiking, exploring and new cultures to come up with something innovative for your business. Or, find out about other destinations in the UK and Europe


We’ll meet at Marrakech Menara airport and you’ll be transferred to our mountain kasbah. Perched on a rocky outcrop at the foot of Jebel Toubkal, North Africa’s highest peak, the former fortress of Kasbah du Toubkal is the most atmospheric place to stay in the High Atlas Mountains. Located inside the Toubkal National Park, the kasbah overlooks the Berber village of Imlil and has panoramic views of the surrounding mountains and valleys. In fact, Imlil and the kasbah served as one of the locations for Kundun, Martin Scorsese’s film about the Dalai Lama. The kasbah is reached via an hour and a half’s drive from Marrakech, followed by a short walk up through a walnut grove while a mule carries your luggage. Over dinner we’ll discuss the itinerary and start our creative journey. Each day of our journey we’ll use some creative thinking techniques and activities that are proven to work amazingly alongside the mix of hiking, new cultures and letting your mind get distracted and wander.


This morning we’ll meet our local guide, muleteers and cook prior to setting out for some 12km excursion. towards the East to the Berber village of AIkkiss (1,700m), Over Tizi n agersioual pass (2200m). Lunch taken inside a Berber Home (or by the river) then carry on walking up the Imnane valley then over Tizi n Tamter pass (2779m) , From here one can view the two valleys, down into the Imlil Valley and back down to the Imnane valley. Another 1h30 trek down from here will take you to the village of Imlil where you will enjoy an evening meal in the charming Dar Adrar Guest house. 6hours walking.


Once we have loaded up your bags, the mule and cook set off together, heading along the Mizane Valley, first towards the village of Aremd and then onto the shrine of Sidi Chamarouch. Built on a moraine spur overlooking the valley floor, Aremd is the largest village in the valley and provides an interesting mix of traditional terraced farming, gites and streets that seem to be permanently gridlocked by goats and cattle. For generations the local Berber villagers have worked these lands, producing corn, potatoes and walnuts from the harsh landscape. Continuing east and crossing the flood plain our route takes us along mule tracks and up into the high rocky cliffs above the valley. Crossing the river we eventually come to the pastoral shrine of Sidi Chamarouch, which attracts tourists and pilgrims alike (although only Muslims are allowed to cross the stone bridge to visit the marabout shrine itself). The village sits besides a small waterfall, a jumbled cluster of houses that seem to melt together into an anarchic mass. From here the trail continues to climb steadily, snaking and zigzagging its way up to the snowline and the Toukbal Refuge (3206m), our stop for the night.


Early this morning we make our attempt on the summit of Jebel Toukbal, the highest peak in Northern Africa. Our route takes us up the south cirque, crossing the stream above the refuge and then heading across one of the
mountains numerous scree fields, where we will have to negotiable a seemingly endless carpet of boulders and rocks. The walking is relatively straightforward, but the scree and the altitude will make the going quite difficult in parts, however, the views along the way make the journey more than worthwhile. Cresting the ridgeline we find ourselves on the plateau, from where it is a short walk to the summit and the vistas out across the surrounding landscape are quite breathtaking. From here there are unrestricted views in every direction, from the Marrakesh Plain to the High Atlas in the north and as far south as the Anti-Atlas and the Sahara. Pliny, the great Roman scholar, once described the High Atlas Mountains as “the most fabulous mountains in all of Africa” and from our vantage point high above the valley it is easy to understand why. Retracing our steps we then return down the mountain and head back towards Imlil Prior To drive back to Marrakech.

Overnight in our Riad nr the Djemma al Fnaa and a celebration dinner.


Inspired by distraction

Start-up, scale-up or established business – we’re always trying to come up with innovative and creative strategies, and traditional meetings and sessions just don’t cut it. But, the science says that freeing our minds in the great outdoors is a sure fire route to inspiration.

Learn from each other

Spending time and discussing ideas with like minded people, especially being active and exploring new places and cultures can lead to the development of new ideas and innovation. We’ll learn from and through each other during our journey.

Support our charity

A generous donation from each trip goes direct to, a fantastic NGO who build and run boarding houses enabling girls from rural communities to carry on their secondary education. Sometimes we get to visit a boarding house during our trek.